PicksThe only standard that matters. Yours.
Beyond a point, choice becomes clutter. You no longer seek variety. You demand excellence.
In pursuit of excellence, we unearthed a rare find from India: SUVIN cotton. One of the longest and finest fibres in the world, it lends the fabric a natural lustre, exceptional softness and an impeccable drape.
Rare enough to warrant restraint. Exceptional enough to become the foundation of THE WHITE SHIRT - the most versatile shirt a man can own.
Pick a curated style designed for your setting, or design your own.
Longer than Giza, Fine as Sea Island.
Bred in Coimbatore in 1974 by crossing India’s Sujata with St Vincent, a Sea Island cotton. Grown almost only in Tamil Nadu, and picked by hand, because a machine breaks a staple this long.
Giza 45 and Sea Island have spent a century being famous. Suvin has spent fifty years being overlooked.
Learn moreEnds run the length of the cloth. Picks cross it.
Between them lies the real craft.
The same fibre can become a dozen different cloths. Yarn count & twist, weave density and construction decide how it feels on the skin, how it catches light, how it falls and how it breathes.
Suvin rewards restraint. Spin it too fine or weave it too tight, and you lose what makes it rare.
Ends & Picks is the point where fibre, yarn and weave stop competing and start working as one.
Your pattern. Our hands
The pattern is made to your measurements, accounting for your shoulder pitch, collar roll and chest drape, and every detail in between. No two bodies are alike, so no two of our shirts are either. And because the cloth softens without thinning, yours only gets better with time.
Hover or tap any part of the shirt to change it. Drag it to turn it around.
Launching soon.
This run of the Signature Weave is limited. When it sells through, it is gone for good. Join the waitlist for first access when we open.